Build A Line Challenge from B’sue Boutiques, Lilis Gems Artisan Jewelry, Part Three

CollageheartPlease note **you can click on the images to enlarge them if you want to see more detail!*** and then hit the back button to go back to the post.

Wow has the last three months flown by! Not sure where the time went but I sure have acquired some fantastic and useful information during this challenge. The challenge was to create a cohesive and recognizable line of jewelry incorporating the lovely high quality findings from B’Sue Boutiques.

The final reveal is here! I have learned so many things that I had not thought about in depth or instituted prior to this class. Starting with what entails a cohesive line, pricing pyramid, branding and packaging, supply and product inventory and of course marketing.  I have worked a bit on each of these before (except perhaps the cohesive line part!) but the discussions and information received really made sense to me. So now to implement! The items I really need to work on are marketing and branding.  Here is an example of a box that I would package the jewelry in:


I would like to work on this a bit more.

I will continue creating this line and see where it goes. Here are some of the pieces that will be at the bottom of the pricing pyramid, your impulse buy price points of $20-$50

(Remember you can click on the photos to enlarge!)



Ribbet collage3

Ribbet collage4


mini collage

Some of the pieces will be one of a kind pieces at a mid price range.  They will of course fit in with the other lower level price range/impulse buy range. Here are a few examples of the mid level range about $50-$125.

Ribbet collage2

Here is an example of one of the necklaces and how it works with the other pieces.

Ribbet collagea

(Remember you can click on the photos to enlarge!)

I have shown you most of what I have created for the line.  Even if it never goes past this I have enjoyed the experience and have learned a great deal. My goals now are to market, market and market! I don’t have a name for the line and I am not sure if that really matters but something else to contemplate.

I would like to thank Brenda Sue Lansdowne of B’Sue Boutiques for providing me with this wonderful learning experience.  I also want to thank all of my class mates for the wonderful ideas, inspirations and support!

Ribbet collage5 size3 size2 size1 size

One final piece that I finished today March 19! One day before the reveal


Thanks for taking the time to look and be sure to check out the rest of the participants.

Brenda Sue Lansdowne, B’sue Boutiques

Jewelry Making Outside the Box

Marcia Tuzzolino

Aurora Designs

Jann Tague

Clever Designs by Jann

Judy King

Apt to Wander Studio

Linzi Alford

Magpie in the Sky, Spoil Heap Tales

Cynthia Wainscott

Exotic Peru

Carole Carlson


Lynn Stinten


Marica Zammit

Bead Lovelies

Catherine Shattuck


Michaele Collie

The Vintage Gem

Mary Craig

Jewelry Alchemy

Lee Koopman

Strega Jewelry

Erin Whitacre

Shattered Time Jewelry

Monica Casady

MJCasady Copper Works

Leila West

Leila Nicole Designs

Cindy Peterson

Leila Belcher

Leila Bee Designs

Gloria Allen

Wings and Beads

Pamela Anger

Novegatti Designs

Tammy Adams

Paisley Lizard

Lynda O’Mara

LOmara Creative

Elizabeth Hildreth


Dana Hickey

Wind Dancer Studios

Janet Calardo

Jan Lea Designs

Maria Clark

Sweet Willow Designs

Lori Beekman

B. Accessorized

Jennifer Kroeger

Relic Charm

Amy Jorgensen

Hoarder’s Corner

Robin Reed

Artistry: Handcrafted Bead Designs

Ingrid Anderson

Lilis Gems

Louise O’Shields

Desire Divine Jewels

Susan Killam

Killam Creative

Mary Katherine Deis

The Rose Sword: Artisan and Vintage Collectible Jewelry

Nike Bottalico

Nike Bottalico

Susan Bowerman

Woodside Wireworks

Kristy Le

Kristy Le Trendy Jewelry Designs

Jan Peters

Stylized Vintage

Mitzie Crider

Needful Luxuries Occasional Blog

Gina Hockett

Freestyle Elements

Linda Anderson

From the Bead Board

Alexandra Sefton

Imaginary Jewelry and Altered Art

Melida Boman

The Journey of Pens and Things

Teresa Shurter

TreeZ’s Treasurs

Melissa Latimer

Smithed Up

Renee Hong

Fine and Dandy Jewelry and Art

Nadine Edris

Moondance Jewelry

Lori Meyer

Parisienne Girl

Jennifer Merrill Williams

Artists of All Stripes

Denise Lussier Poirier

Jewelry by Denise

Renee Allen

Small Stuff Design

Autumn Adams

Autumn Dawns

Elizabeth Owens

1996 Shabby Lane

Kat BarronMiller

Midnight Kat Productions Art Jewelry

Sandra Ballard

Mama San’s Mojo

Coral Law


36 thoughts on “Build A Line Challenge from B’sue Boutiques, Lilis Gems Artisan Jewelry, Part Three

  1. Ingrid, let me first say I really like your packaging. The colors you have chosen for your line are beautiful. No matter what you call this line, I think the natural theme will please a lot of people. The florals are gorgeous and the insects with them……love them. You did a great job with your photos also. Beautiful work!

  2. Great composition, beautiful color, dedication to the work, determination to make it work… have all these components in your line. Thank you for what you brought to the class, Ingrid. I am so glad that you joined us and even though we are all a little tired, I think we feel great joy in what we accomplished!

  3. Congratulations for all you put into this. You have so many great pieces and a cohesive line. The way you’ve combined colors is really nice. Such a privilege to work with you and the other artists during this challenge. Good luck to you.

  4. What a beautiful line you have created. I love all of the designs and the colors are gorgeous. You have used so many wonderful B’sue stampings in such neat ways. Love your line. Your pictures are really well done. So glad to be in the challenge with you!

  5. Wow you’ve been busy Ingrid. So many gorgeous pieces.

    I love the various colors that you got. And I especially love your mini assemblage pieces. Such great unique designs.

    Very well thought out. I think that your customers are going to love collecting your pieces. All your pieces can be mixed and matched. Bravo!

  6. Such a beautiful line. I think it can be a collection even. Pastel color is one line and maybe you can create another line with different color combo for fall. Birds, bees, flowers and leaves are combined so well in your hand.

  7. Even though I’m not drawn to pastels, I have been a fan of your color palette from the beginning. You’ve created beautiful elegant jewelry designs and it looks like wonderful collection.

  8. Ingrid, what can I say but this line is simply beautiful? The colors are soft and the blend beautifully together. Your compositions are exquisite. Everything is just perfect. I love your line, Ingrid. Well done!

  9. I think your photo’s are about as professional as anyone’s in the challenge, you should give a tut! your jewelry is amazing as well! Keep up the good work you really have this going!

  10. Ingrid you are a master artist for sure!! Everything that you create is just awe beautiful!! Wow, Wow, wow, wow I adore your line each and every piece! Your work is exceptional!!! Thank you deeply for so much of your inspiration and I am so very thrilled to have had this amazing time with the gifts of you!!! ~Louise

  11. Ingrid, this is just a stunning collection and presented so beautifully! This is a lovely style and your work is impeccable! I’m happy to have had the chance to participate in this challenge with you. We’ve all learned so much!

  12. LOL–I was raving to myself about how out of sight your smaller assemblage piece necklaces are, and then I scrolled down and saw your bigger necklaces and felt like I’d hit the jackpot! Your work is so beautiful and I love all the bugs, bees, birds and soft colors. I look forward to seeing even more of your creations as time goes by! :):)

  13. Hi Ingrid, lovely lovely things here. I did read your post a while back and somehow didn’t comment, I’m sorry! You have an amazing line of goodies. You have a great talent for coloring brass!

  14. Your pieces are lovely; the “softness” of them are very appealing. Packaging and branding is also something I need to reconsider and work on; little things like this are so important. Best wishes to you and your business.

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