March | 2015 | Lilisgems Handcrafted Jewelry Inspirations

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Wow has the last three months flown by! Not sure where the time went but I sure have acquired some fantastic and useful information during this challenge. The challenge was to create a cohesive and recognizable line of jewelry incorporating the lovely high quality findings from B’Sue Boutiques.

The final reveal is here! I have learned so many things that I had not thought about in depth or instituted prior to this class. Starting with what entails a cohesive line, pricing pyramid, branding and packaging, supply and product inventory and of course marketing. I have worked a bit on each of these before (except perhaps the cohesive line part!) but the discussions and information received really made sense to me. So now to implement! The items I really need to work on are marketing and branding. Here is an example of a box that I would package the jewelry in:

I would like to work on this a bit more.

I will continue creating this line and see where it goes. Here are some of the pieces that will be at the bottom of the pricing pyramid, your impulse buy price points of $20-$50

(Remember you can click on the photos to enlarge!)

Some of the pieces will be one of a kind pieces at a mid price range. They will of course fit in with the other lower level price range/impulse buy range. Here are a few examples of the mid level range about $50-$125.

Here is an example of one of the necklaces and how it works with the other pieces.

(Remember you can click on the photos to enlarge!)

I have shown you most of what I have created for the line. Even if it never goes past this I have enjoyed the experience and have learned a great deal. My goals now are to market, market and market! I don’t have a name for the line and I am not sure if that really matters but something else to contemplate.

I would like to thank Brenda Sue Lansdowne of B’Sue Boutiques for providing me with this wonderful learning experience. I also want to thank all of my class mates for the wonderful ideas, inspirations and support!